10 Essential Elements for a Retailer & Buyer Pitch Deck

Landing your product in stores requires a strong pitch deck that speaks directly to what retailers and buyers care about most. Here’s a breakdown of the must-have elements for a pitch deck that wins shelf space:

1. Mission & Brand Overview

Start with a concise overview of your brand. This should be a few lines that clearly state your brand’s mission and story. Think of it as your “why” statement—why you created this product and why customers need it.

2. Problem & Your Unique Solution

Retailers want to know that your product fills a gap. What specific problem are you solving, and why is your product the ideal solution? Focus on how your product differentiates itself and what it brings to the shelf that others don’t.

3. Target Market & Category Growth

Provide insight into the target demographic for your product, backed by data on category growth. Retailers want assurance that there’s demand for your product and that you’re aligned with a growing market trend.

4. Product Details & Key Benefits

Showcase your products and clearly highlight their benefits. Include details like certifications (e.g., organic, non-GMO, vegan) and any attributes that make your product a fit for their customer base.

5. Traction & Sales Velocity

Show any current traction you have, especially if you’re in other reputable stores or have a strong online presence. Highlight your sales velocity to demonstrate that your product is moving quickly, which is a key metric for buyers.

6. Competitive Landscape

Provide a quick comparison of your product against competitors. Retailers want products that stand out, so include a simple table or graphic that illustrates your competitive advantages.

7. Brand Awareness & Social Proof

Retailers want to know that you’re already resonating with customers. Show any media coverage, social following, or influencer endorsements that highlight your brand’s visibility and credibility.

8. Marketing & Promotional Support

Outline the support you’ll provide to help move your product off the shelves. Include any planned promotions, in-store demos, or digital campaigns. Show that you’re committed to helping drive sales once you’re in stores.

9. Pricing & Product Specifications

Provide clear information on your suggested retail price, case size, weights, dimensions, and UPC codes. Buyers need to understand the full logistics of your product to assess if it’s a fit for their shelves.

10. Commitment to Retail Support

Retailers want a partner, not just a product. Outline how you’ll support their team with product education, marketing materials, and promotional incentives. Emphasize your commitment to visiting stores, conducting demos, and providing what’s needed to keep your product moving.

In Closing

A retailer pitch deck isn’t just about selling your product; it’s about showing that you’ll be a supportive partner. Keep it concise, visually appealing, and focused on how you’ll help make the retailer’s job easier while driving mutual success.