In the dynamic Consumer Packaged Goods (CPG) industry, monitoring specific performance metrics is crucial for sustained growth and market relevance. Lets take a look at the three key metrics warrant close attention:
1. Inventory Weeks on Hand
This metric assesses the duration current inventory will last based on average sales velocity. Maintaining optimal inventory levels prevents overstocking—which ties up capital and risks product obsolescence—and stockouts, which can lead to lost sales and diminished customer trust. Regular monitoring enables brands to balance supply with demand effectively.
2. Retailer Percentage of Sales
Understanding the proportion of sales attributed to each retailer helps brands gauge their dependence on specific channels. This insight is vital for strategic planning, especially when negotiating terms or addressing potential issues like product discontinuations. A diversified retailer portfolio can mitigate risks associated with over-reliance on a single outlet.
3. Units per SKU per Store per Week Over Time
This metric tracks the average weekly sales of each Stock Keeping Unit (SKU) per store, offering a clear picture of product performance at the store level. Analyzing this data over time reveals trends, highlights successful products, and identifies those needing attention. It also aids in evaluating the effectiveness of promotions and pricing strategies.
By diligently monitoring these metrics, CPG brands can make informed decisions, optimize operations, and enhance their market position.
At Affordable Immediate Marketing (AIM), our strength lies in our dynamic leadership team, whose diverse expertise drives our innovative approach to digital marketing. Co-founder Odessa Wauneka, a Navajo Native American, brings over seven years of experience in digital marketing and creative content creation. Specializing in videography and photography, Odessa has successfully collaborated across various sectors, including non-profit organizations, education, healthcare, live events, e-commerce, and local public relations. Her unique perspective and creative vision have been instrumental in crafting compelling narratives that resonate with diverse audiences.
Complementing Odessa's creative prowess is co-founder Alexander Ayala, a seasoned corporate executive with a specialization in the consumer packaged goods (CPG) industry. Alexander's extensive experience encompasses nationwide distribution, digital and trade marketing, sales, and brokerage management within the Natural Foods sector. His strategic leadership has led to the successful establishment of teams in major cities such as Seattle, Portland, Denver, Los Angeles, and Phoenix. Holding over 20 digital media certifications, Alexander is a strong advocate for software and business automation, driving efficiency across all operational facets.
Together, Odessa and Alexander have built AIM into a comprehensive digital marketing agency that offers tailored solutions. Their combined expertise ensures that clients receive innovative strategies and tools designed to enhance online presence and foster business growth in today's competitive digital landscape.
Discover more about our services and how our dedicated team can assist in achieving your marketing goals by visiting our website at www.dontforgetvideo.com
Source for Free info and Resources from a Career Professional
Quick links
Follow us
Newsletter
Subscribe now - Free info and resources.
Created with © systeme.io